Category Archive: Marketing Tools

I’ve been using Zite for about a month now and it is an amazing resource for helping you keep in touch with your clients. You need an iPad to use Zite, but after using it for a month I would have bought the iPad because of Zite.

It allows you to create a customized magazine with only the information that is of interest to you. This is how I am using it. First I created several Google Alerts for key customers and topics, then I added them to Zite. I also told Zite what general topics I was interested in. Zite then builds a very nice looking magazine sending me information only on what might interest me. The magazine is updated every time you open up the program. You can tell Zite whether the article was interesting and whether you want more information, so the longer you use it the better it becomes.

If you find a article that relates to one of your clients you can instantly pass it along, which is a great way to keep in touch. I just click the email this article, add a little note that says something like this “John I saw this article and thought you would be interested in it. – Mike.”

Here is the video on the application. If you have an iPad, make sure you download this application. It is probably the best business intelligence tool that I use on a regular basis now.

 
 
I’d appreciate feedback on any articles that are posted.  To leave feedback click on the headline and then leave a comment.  Thanks – Mike

Technorati Tags: business intelligence, marketing tools, Zite